Hershey's is doing well right now.
The launch of Reese’s Pieces Cups, which combine the Peanut Butter Cups with Reese’s Pieces, have increased sales of the brand by about 8 percent.
Hershey’s North America sales, which account for about 85 percent of total sales, rose 1.8 percent to $1.76 billion in the third quarter ended Oct. 2.
Hershey's decision to stuff their regular peanut butter cups with actual Reese's Pieces, is paying off huge.
They will be launching Cookie Layer Crunch, a chocolate bar with layers of cookie bits, during the holidays. They are hoping that concoction has the same results.
Read the full story at Time.